You know, I’m enough of a geek to actually be interested in fonts in and of themselves. But tying them into campaign coverage gives me a hefty dose of WTF.
And I give the irregular-weekly asshat award to Seymour Chwast who managed to turn font aesthetics into a partisan smackdown:
Optima is one of the worst pre-computer typefaces ever designed. It was created to satisfy everybody’s needs. A straightforward, no-nonsense, no-embellishment face, it comes in regular and bold but little character can be found in either weight.
Optima is not inappropriate for use by Senator McCain.